Pure Fishing has invested $2,500,000 on the interior of the building, adding a mezzanine, racking and conveyor systems to handle the increased inventory. The company has created 30 new jobs after its parent company decided to move product lines from its headquarters location in Spirit Lakes, Iowa.
Columbia, SC — Pure Fishing, Inc., a leading global provider of fishing tackle and a wholly-owned subsidiary of Jarden Corporation, today announced that it has acquired substantially all of the assets of the Sebile fishing lure business from Sebile International SA and its subsidiaries, a global supplier of fresh and saltwater fishing lures marketed under the Sebile® brand name.
As you guys probably know Sebile lures has been very cool with us at Saltyshores. I was kind of surprised to learn that a couple days a go when I read that Pure fishing bought Sebile lures. Since I can’t even think of a hard plastic lure that Pure fishing makes , this is probably a good move if they wish it be a dominant force in the hard plastic lure market. Sebile started in 2006 and has sold millions of lures all over the world. Patrick Sebile’s work-a-holic attitude has paid off well. Congrats Patrick you did great.
Richard Maudslay, Hardy & Greys’ Deputy Chairman stated, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”