Tom SwatzelExecutive DirectorCouncil for Sustainable Fishing

The Fish Market: Inside the Big-Money Battle for the Ocean and Your Dinner Plate


Q: Do you have any examples of a sustainable fishery?

Fishing is both good and bad but in the long run it is not the best way to keep the world fed. The good is that fish are a very good way to keep large amounts of people fed because they are so easy to get and there are so many of them. But we have to make sure we don’t take as many in one go or there will be none left. So the sustainability of fishing depends on whether or not we take care of the amounts we get.

WWF-New Zealand’s aim is that major supply chain businesses (such as supermarkets and processors) recognise that sustainably caught fish products are a powerful and positive marketing opportunity , and adopt responsible purchasing policies.

Q: Where can I buy sustainable fish?


The traffic-light guide helps you to chose sustainable fish.

The EU and the Cook Islands have agreed on all the elements of a new Sustainable Fisheries Partnership Agreement (SFPA), which gives the go ahead for EU vessels to conduct certain fishing operations in waters around the South Pacific island country.

As consumers, we can choose seafood from well-managed, sustainable fisheries. To do so, we should educate ourselves about where our fish comes from and how it is caught. Resources such as can help us make the best choices for our ocean’s future.